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Toning brassy or yellow tones from blonde or silver hair can be tricky. Some of us just want to minimise yellow tones, while others want truly toned silver strands.
The right purple shampoo can make all the difference. Purple shampoo is designed using colour theory to neutralise unwanted tones, helping you maintain vibrant blonde, platinum or silver hair. Whether you are refreshing your blonde, going platinum or after a true silver grey, our collection includes the best purple shampoo for every shade of blonde.
The best purple toner shampoo for blonde and silver hair
Our favourite blonde shampoo for natural blondes
Blonde hair benefits from a colour refresh from time to time. We recommend adding ELEVEN Keep My Colour Blonde Shampoo to your routine. It helps extend protect and enhance blonde hair over time and removes unwanted yellow and brassy tones. Used every second wash, it is the best blonde shampoo for natural blonde hair.
Our favourite blonde shampoo for platinum blondes
Platinum blondes are after a more intense result from their blonde toner shampoo. The best purple shampoo for blondes looking to amp it up is the Pureology Strength Cure Best Blonde Shampoo, for its impressive and well-documented results. The best shampoo for platinum blondes on a budget is the Fanola No Yellow Shampoo, a fan favourite that enhances the life of your colour with strong violet pigments.
Our favourite blonde shampoo for silver hair
To lighten hair into a light silver or grey, we recommend the Matrix Total Results Colour Obsessed So Silver Shampoo. It is one of the best silver shampoos for grey hair, as it removes dull tones and is safe to use on natural or coloured hair.







Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.
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Australia
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