We Are Feel Good Inc.

We Are Feel Good Inc. was founded by a group of outdoor-loving Aussies who wanted a sunscreen they could genuinely feel good about using. The idea came together around a campfire on a family surf trip, with a doctor, a builder, and a pro surfer among the founding crew. After years of research and testing, the result is a proudly Australian made and owned range of feel good inc sunscreen products built for real conditions, free from parabens, oxybenzone, octinoxate, and PABAs, and enriched with Vitamin E and Aloe Vera to nourish while they protect.

We Are Feel Good Sunscreen: Everyday Body Range

TheWe Are Feel Good Inc. sunscreen body range covers the scents and formats most people reach for when heading outdoors. All options are SPF50, broad-spectrum, and designed to wear comfortably on skin without leaving a heavy or greasy residue.

• Coconut SPF50 200ml: a smooth-finish Australian sun cream with a light coconut scent, one of the most popular everyday options in the range.

• TrOPIcal SPF50 200ml: a feel good inc sunscreen with a trOPIcal fragrance, well-suited to beach and outdoor use.

• Sensitive SPF50 200ml: fragrance-free and formulated for reactive or sensitive skin types.

• Kakadu Plum SPF50 200ml: formulated with native Australian Kakadu plum for added antioxidant support alongside broad-spectrum protection.

• Signature SPF50 200ml: the brand's original We Are Feel Good Inc Sunscreen formula, a reliable all-rounder for everyday use.

Face Sunscreens, Sport and Mineral Options

Beyond the body range, We Are Feel Good Inc. has developed targeted options for the face, high-activity use, and those who prefer a mineral-based Australian sun cream formula.

• Good Morning Daily Face SPF50 50ml: a lightweight face sunscreen designed to sit comfortably under makeup for daily wear.

• Good Morning Daily Face SPF50 Fragrance Free 50ml: the same formula without added fragrance, a better fit for sensitive facial skin.

• Ultra Light Mineral SPF50: a physical sunscreen option for those who prefer mineral filters over chemical alternatives.

• Good Sport High Performance SPF50 100ml: built for active use with stronger water and sweat resistance for sport and outdoor activity.

• Sticky Zinc SPF50 Medium Tint 50g: a concentrated zinc formula for the face, reef-friendly and available in tinted shades.

Lip Balm SPF, Kids Sunscreen and After Sun

The range extends into lip care, kids sun protection, and post-sun recovery, making it a practical full-day sun care option for the whole family.

The SPF50 lip balms come in three variants to suit different preferences: the Coconut Lip Balm SPF50, the TrOPIcal Lip Balm SPF50, and the fragrance-free Sensitive Lip Balm SPF50.

For younger skin, the Bubs Baby Mineral SPF50 uses a gentle mineral base suited to baby and infant skin, while the Groms Kids SPF50 Roll On 100ml is a convenient format for active children. After a day outdoors, the After Sun Cooling Lotion 100ml soothes and rehydrates the skin.