AB LAB

AB LAB: Adore Beauty's own skincare and makeup line

AB LAB is Adore Beauty's own brand, built from years of watching what our customers actually ask for and need. Every product is vegan, cruelty-free, and made in Australia, spanning skincare, makeup, and SPF at a more accessible price point than most of the brands we stock. The goal was never to reinvent skincare, just to make genuinely useful formulas easier to get to, using ingredients you'd expect to see in bigger-name products without the bigger-name price tag.

AB LAB skincare

The Dewy-C range pairs vitamin C with hydrating ingredients across a moisturiser, cleansing balm, and face mist, aimed at brightening and adding a dewy finish to skin. For gentler daily cleansing, the B5 Bounce Conditioning Cleanser uses panthenol and squalane to clean without stripping, and the range also includes an AB LAB Hydrating Eye Cream for the eye area specifically. All three products are designed to be layered together, though each also works well on its own if you're not ready to switch out a whole routine at once.

AB LAB makeup

The HA Plump range brings hyaluronic acid into makeup, including a lip oil, gloss-balm, and lip and cheek multistick for a hydrating, dewy finish. The Pep-Pro Grow Tubing Mascara and matching brow gel use a tubing technology and peptides respectively, designed to build definition without flaking off during the day.

AB LAB sun protection

For everyday SPF, the Dewy-C SPF50+ Facial Sun Milk combines sun protection with the same brightening approach as the rest of the Dewy-C line, while the Shield Lip Balm SPF50+ and Dry Touch Hand & Body Sunscreen round out sun care for areas that often get missed, like lips and hands. AB LAB products are made without sulphates or parabens, and packaged using recycled materials where possible, so the whole range is worth a look if you want solid formulas without paying for the brand name attached to them.