Huda Beauty

Huda Beauty: cult-favourite makeup from Huda Kattan

Huda Beauty was founded by celebrity makeup artist Huda Kattan in 2013, alongside her sisters Mona and Alya, starting with a range of false lashes that are still best-sellers today. Since then, the brand has grown into a full makeup range covering complexion, lips, eyes, and brushes, all developed with the same high-pigment, long-wearing approach that built its following in the first place.

Huda Beauty foundation and lipstick

The Huda Beauty FauxFilter Luminous Matte Liquid Foundation is one of the brand's most popular complexion products, delivering full coverage with a matte-yet-luminous finish that's built to be fade-proof, sweat-proof, and transfer-proof through the day. For something lighter, the Huda Beauty Easy Blur Natural Airbrush Foundation blurs pores and texture for a more skin-like base without full coverage. On lips, the Huda Beauty Liquid Matte Ultra-Comfort Transfer-Proof Lipstick has become one of the brand's signature products, giving a vibrant, velvety matte finish that feels comfortable rather than drying, and the Huda Beauty Lip Contour pairs well underneath it for extra definition and longevity.

Huda Beauty eyeshadow palettes

Huda Beauty's eyeshadow palettes remain some of the most recognisable in the range. The Nude Obsessions palettes come in Light and Medium shade sets, built around wearable, everyday neutral tones, while the Empowered and Pretty Grunge palettes lean into richer, more pigmented shades for a bolder finish. The Icy Nude 18W Palette sits somewhere in between, with cooler-toned nudes and metallics for a slightly more polished look. Most of the range comes in an 18-well format for maximum mixing and matching. Browse the full Huda Beauty eye makeup range to compare formats side by side.

Shopping Huda Beauty at Adore Beauty

Beyond palettes and base products, the range also includes setting sprays and powders, mascaras, brushes, and a smaller range of minis and travel sizes for trying a product before committing to full size. Huda Beauty does not test its finished products on animals, though not every product is vegan, as some contain animal-derived ingredients such as beeswax, so it's worth checking the ingredients list if that matters to you.