Shop Vita Liberata

Vita Liberata are passionate experts in luxury tanning and skincare, constantly innovating and setting the standards for at-home tanning solutions. From their Irish base, they created the world’s first odourless fake tan in 2007 and became the world’s first non-toxic tan brand in 2011. With a devoted celebrity following including Kim Kardashian, Sophia Vergara, Alicia Keys, Lily Aldridge and Ashley Graham as well as many more, Vita Liberata have cemented their status as a must-have tanning brand.

Cutting edge formulas and skin chemistry combine with natural and organic ingredients in a collection of innovations known as Advoganic Technology. Advoganic, or Advanced Organic, Technology unlocks the potential of botanical extracts, allowing them to become even more effective on the skin.

Vita Liberata products are completely non-toxic, free from parabens, alcohols and perfumes, and are vegan and cruelty-free. With natural and organic ingredients, every formula conditions and nourishes the skin while adding a beautiful sun-kissed glow.


What are Vita Liberata’s Top Tan Tips?

Each Vita Liberata tanning formula is carefully created to give you the best possible tan. Follow these easy tips for some of those trickier areas:

  • Hands
    After tanning your arms, use only what is left on your mitt and apply to the back of your hands and the top of each finger in turn - but be sure to avoid the nail bed and cuticles. For the perfect finish, wipe knuckles with a slightly damp cloth to avoid them looking too dark.

  • Feet
    For perfect, naturally-tanned feet, apply tan to the tops of your feet, blending halfway down the sides. Wipe away any tan lines with a dry cloth for a totally natural finish. Always work away from the nail bed and back up the foot, blending at the ankle.

  • Back
    Use the tanning mitt for those hard to reach places, or get a friend to help with the top of your back. For your lower back, turn the mitt around for an easier angle while applying.


Unfortunately, Vita Liberata is not available for shipping outside Australia.


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Recent reviews on Vita Liberata products

Vita Liberata Body BlurVita Liberata Body Blur
Vita Liberata
Vita Liberata Body Blur

Blurs as stated

This product I can chuck onto my legs or arms and be ready to go fairly quickly if I have forgotten to tan or have unevenness. Works and does its job. Stays on til it's washed off.
Vita Liberata pHenomenal 2-3 Week Self Tan MousseVita Liberata pHenomenal 2-3 Week Self Tan Mousse
Vita Liberata
Vita Liberata pHenomenal 2-3 Week Self Tan Mousse


Well it doesn't last on me as long as it is stated to. Seems to crack up on skin after 3 days and look blotchy. Colour when it is freshly done looks really pretty though
Vita Liberata Fabulous Self Tanning Tinted LotionVita Liberata Fabulous Self Tanning Tinted Lotion
Vita Liberata
Vita Liberata Fabulous Self Tanning Tinted Lotion


I've used this and haven't found it to be particularly amazing. Gives a fake tan but is quite tacky and sticky to apply and dry down. Colour is nice. Have others that are easier to use.
Vita Liberata Gold Tanning MittVita Liberata Gold Tanning Mitt
Vita Liberata
Vita Liberata Gold Tanning Mitt


I got one of these included when I bought a tan, so I would not pay the price since there are cheaper mitts out there. Does the job but the price is too much for something I would only get use of a handfull times before they fall apart.