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Official Stockist of theBalm

Born and bred in California, theBalm is the cosmetics company infused with cool. The brand's product line includes everything you need to pull together a fabulous look in five minutes. You can count on theBalm to be on-trend with the latest in beauty products that are versatile, affordable, and relevant for today’s woman.

Founder and CEO Marissa Shipman got the idea to create theBalm when she realised that she only needed a few basic products to look great. She figured other women wanted the same minimalist approach to beauty. Shipman studied makeup application and hired a chemist to bring high-quality ingredients into simple cosmetics.

Shipman's beauty line now incorporates anti-ageing ingredients, uplifting fragrances, and triple-milled pigments. All products are cruelty-free, non-comedogenic, and free of parabens and talc. But theBalm does not stop with cosmetics; the brand also includes an impressive line of haircare, skincare, and modern nail colours.

Several factors make theBalm unique in a sea of other beauty lines, beginning with packaging. You can easily spot theBalm's sassy and flamboyant containers with signature retro designs and clever messaging intended to empower women.

There is no doubt that theBalm has created some of the catchiest names for its products, such as the Nude Dude eyeshadow palette. This newest addition to the Nude series features a beautifully coordinated selection of triple-milled shadows. From the lighter shades of Fearless and Fabulous to the deeper mocha tones of Fierce and Fine, this shadow collection will certainly make you feel like a femme fatale!

theBalm is a mix of sexy and serious, smart and funny, romantic and rebellious. theBalm's range offers unexpected value for women on the go, delivering product duality, multipurpose usage, and treatment benefits.

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Recent reviews on theBalm products

theBalm In theBalm of Your Hand Volume 2theBalm In theBalm of Your Hand Volume 2
theBalm In theBalm of Your Hand Volume 2

Very pretty

This is my first makeup product from this brand and I really like them. They feel very smooth and blend well they also have great pigmentation the only downside is it’s a little on the pricy side for the amount of product but it is a great way for me to try a few different items from the brand in one pallette.
theBalm Nude Dude Volume 2 Eyeshadow PalettetheBalm Nude Dude Volume 2 Eyeshadow Palette
theBalm Nude Dude Volume 2 Eyeshadow Palette

Beautiful shimmers

At first I was spectacle of this palette but once I was gifted it I loved it ! The neutral colours are unique and look stunning once on the eye ! They all really glimmer under the light. This isn't one of my favourites but it is definitely a palette that is great for the price range.
theBalm Hot MamatheBalm Hot Mama
theBalm Hot Mama

Dupe for the Nars blush

This is definitely a dupe for the Nars Orgasm blush ! I use to use the Nars blush all the time but a friend recommended I use this one instead and haven't gone back since ! The price is right and the finish is sheer that gives a glow to the skin
theBalm Schwing Liquid EyelinertheBalm Schwing Liquid Eyeliner
theBalm Schwing Liquid Eyeliner

Staying power

This eyeliner has got great staying power. It dries matte and is easy to apply because of the long tube. I'm still perfecting my liquid eyeliner skills but this product is the easiest I've found so far to use. REally impressed with, and happy that AB stock this brand :)

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