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Born and bred in California, theBalm is the cosmetics company infused with cool. The brand's product line includes everything you need to pull together a fabulous look in five minutes. You can count on theBalm to be on-trend with the latest in beauty products that are versatile, affordable, and relevant for today’s woman.

Founder and CEO Marissa Shipman got the idea to create theBalm when she realised that she only needed a few basic products to look great. She figured other women wanted the same minimalist approach to beauty. Shipman studied makeup application and hired a chemist to bring high-quality ingredients into simple cosmetics.

Shipman's beauty line now incorporates anti-ageing ingredients, uplifting fragrances, and triple-milled pigments. All products are cruelty-free, non-comedogenic, and free of parabens and talc. But theBalm does not stop with cosmetics; the brand also includes an impressive line of haircare, skincare, and modern nail colours.

Several factors make theBalm unique in a sea of other beauty lines, beginning with packaging. You can easily spot theBalm's sassy and flamboyant containers with signature retro designs and clever messaging intended to empower women.

There is no doubt that theBalm has created some of the catchiest names for its products, such as the Nude Dude eyeshadow palette. This newest addition to the Nude series features a beautifully coordinated selection of triple-milled shadows. From the lighter shades of Fearless and Fabulous to the deeper mocha tones of Fierce and Fine, this shadow collection will certainly make you feel like a femme fatale!

theBalm is a mix of sexy and serious, smart and funny, romantic and rebellious. theBalm's range offers unexpected value for women on the go, delivering product duality, multipurpose usage, and treatment benefits.

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Recent reviews on theBalm products

theBalm Manizers theBalm Manizers
theBalm Manizers

mary lou

This was my first ever highlighter and I still have it in my collection to this day. It can easily be built up to be a more intense highlight but I love to wear this on a daily basis with a more natural glowy look. Such a staple product in my collection!
theBalm Bahama MamatheBalm Bahama Mama
theBalm Bahama Mama

blendable and nice colour

This bronzer is such a nice colour and easy to blend. Ive been using it everyday and I still haven't hit pan so a little goes a long way!
theBalm Meet Matte Shmaker PalettetheBalm Meet Matte Shmaker Palette
theBalm Meet Matte Shmaker Palette

good mattes

the mattes in this palette are very nice and they give a very nice look for everyday use but shimmers are not very shimmery. but it is a nice palette to use for regular use
theBalm Meet Matt(e) TrimonytheBalm Meet Matt(e) Trimony
theBalm Meet Matt(e) Trimony

good pigment

the colors are very nicely pigmented and it lasts for so long on the eyes. the colours are very nice and one can use each one of these colours.

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