Arguably the very first mineral makeup line, Jane Iredale cosmetics were first launched in 1994. Jane Iredale herself had undergone laser resurfacing and required an ultra-gentle foundation that would not only cover the redness but care for and soothe the skin. The result: a pure Amazing Base, comprised entirely of micronised minerals, with no preservatives, fillers, binders, or chemical dyes.
Jane Iredale pledges to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty. They believe that their activities should be governed by the requirements of their customers and their concern for the environment.
Their mission statement has guided the principles of their philanthropic giving, so they have directed their attention primarily towards women and the environment although they've also found room for some other great causes, especially in the arts.
They have been long-time supporters of Breast Cancer Awareness. In October 2014, they celebrated seven years of partnership with Living Beyond Breast Cancer, an education and support organisation that connects people with trusted breast cancer information and a community of support.
Jane Iredale's love of animals is directed to helping animals world-wide – wolves, polar bears, tigers, endangered frogs. There even have a cat-spa named in honour of Jane Iredale!